Woodside, Arch G., <br/><br/>
Storytelling-case archetype decoding and assignment manual (SCADAM) / 
by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. 
 - First edition. 
 - 1 online resource (xi, 376 pages) :  illustrations 
 - Advances in culture, tourism and hospitality research ;  Volume 11 .
 - Advances in culture, tourism and hospitality research ;  Volume 11. .
<br/><br/>Includes bibliographical references (pages 361-376). 
<br/><br/>Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions. 
<br/><br/> Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. 
<br/><br/><label>ISBN: </label>9781785602160 1785602160 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jung, C. G. 1875-1961. <br/>Jung, C. G. 1875-1961. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Psychological aspects.<br/>Consumers--Attitudes.<br/>Archetype (Psychology)<br/>BUSINESS & ECONOMICS--Industrial Management.<br/>BUSINESS & ECONOMICS--Management.<br/>BUSINESS & ECONOMICS--Management Science.<br/>BUSINESS & ECONOMICS--Organizational Behavior.<br/>Tourism industry.<br/>Archetype (Psychology)<br/>Consumer behavior.<br/>Consumers--Attitudes.<br/>Marketing--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / W663 2016eb 
<br/><br/><label>Dewey Class. No.: </label>658.8342 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8