Enhancing customer experience in the service industry : a global perspective /
edited by Levent Altinay, Surya Poudel.
- 1 online resource (vi, 277 pages)
Selected conference papers.
Includes bibliographical references.
9781443886192 144388619X
876350 MIL
Service industries--Customer services. Customer services--Management. Service industries--Case studies. BUSINESS & ECONOMICS--Industrial Management. BUSINESS & ECONOMICS--Management. BUSINESS & ECONOMICS--Management Science. BUSINESS & ECONOMICS--Organizational Behavior. Customer services--Management. Service industries. Service industries--Customer services.