King, C. Richard,  1968- <br/><br/>
Redskins :  insult and brand / 
C. Richard King. 
 - 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) :  illustrations 
 - UPCC book collections on Project MUSE.  Global Cultural Studies. UPCC book collections on Project MUSE.  Native American and Indigenous Studies. .
<br/><br/> "Redskins" is blacked out on title page. 
<br/><br/>Includes bibliographical references (pages 185-210) and index. 
<br/><br/>Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends. 
<br/><br/> "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9780803288454 080328845X 9780803288430 0803288433 9780803288447 0803288441 
<br/><br/><label>Source: </label>9249E42B-E0C5-473F-8715-CF19BEB78864  OverDrive, Inc.  http://www.overdrive.com 22573/ctt1d411wv  JSTOR 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Corporate Names: </label><br/>Washington Redskins (Football team)--Name.<br/>Washington Redskins (Football team)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Racism in language.<br/>English language--Slang.--United States<br/>Stereotypes (Social psychology)--United States.<br/>Invective--United States.<br/>Indians of North America--Ethnic identity.<br/>Indians of North America--Social conditions.<br/>GAMES--Gambling--Sports.<br/>SPORTS & RECREATION--Business Aspects.<br/>SPORTS & RECREATION--Essays.<br/>SPORTS & RECREATION--History.<br/>SPORTS & RECREATION--Reference.<br/>TRAVEL--Special Interest--Sports.<br/>SOCIAL SCIENCE--Ethnic Studies--Native American Studies.<br/>Branding (Marketing)<br/>English language--Slang.<br/>Indians of North America--Ethnic identity.<br/>Indians of North America--Social conditions.<br/>Invective.<br/>Names.<br/>Racism in language.<br/>Stereotypes (Social psychology)
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV953.W3  / K56 2016eb 
<br/><br/><label>Dewey Class. No.: </label>796.332/6409753