TY  - BOOK
AU  - Flanagan,Martin
AU  - Livingstone,Andrew
AU  - McKenny,Mike
TI  - The Marvel Studios phenomenon: inside a transmedia universe 
SN  - 9781501311857
AV  - PN1999.M25 F68 2016
U1  - 384/.806579493 23
PY  - 2016///
CY  - New York, NY
PB  - Bloomsbury Academic
KW  - Marvel Studios
KW  - History
KW  - fast
KW  - Motion picture industry
KW  - United States
KW  - Film, TV & radio
KW  - bicssc
KW  - Cartoons & comic strips
KW  - Media, information & communication industries
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Media & Communications Industries
KW  - bisacsh
KW  - PERFORMING ARTS
KW  - Film & Video
KW  - Direction & Production
KW  - COMICS & GRAPHIC NOVELS
KW  - Media Tie-In
KW  - Media & Communications
KW  - TECHNOLOGY & ENGINEERING
KW  - Telecommunications
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction: The Road to Marvel Studios -- 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio -- 2. An Organization of Storytellers: The Marvel Story, According to Marvel -- 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios -- 4. Captains America -- 5. Teams/Screens -- 6. Star-Lord, Who?: Guardians of the Galaxy -- Raiding the 'B-List' for New -- Legends -- 7. 'A Little Old-Fashioned: Marvel Studios and Pixar -- 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire -- Conclusion -- Appendix: Timeline
N2  - "The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--
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ER  -