Churchman, Mike,

Principled persuasion in employee communication / Mike Churchman. - 1 online resource

Includes bibliographical references and index.

Cover; Contents; Introduction; Part I A Continuing Journey; 1 Pathways from the Past: The Evolution of Employee Communication; 2 Pathways to the Future: Five Converging Forces Shaping the Future of Work; Part II Signposts for the Road Ahead; 3 Changing Minds: The Basic Principles of Principled Persuasion; 4 Happiness at Work: The Principles of Hedonic Persuasion; 5 Harm at Work: The Principles of Mindful Persuasion; 6 The Good Life at Work: The Principles of Ethical Persuasion; Part III Making Conversation Along the Way; 7 Watch Your Language: The Principles of Meaningful Persuasion. 8 Say It with Feeling: The Principles of Rhetorical Persuasion9 Tell the Truth: The Principles of Truthful Persuasion; Part IV Next Steps; 10 Make the Right Moves: Practical Steps Towards a Progressive Organisation Nurtured by Principled Persuasion; Index.

9781472475077 1472475070 9781472475084 1472475089


Leadership.
Interpersonal communication.
Persuasion (Psychology)
SOCIAL SCIENCE--General.
Interpersonal communication.
Leadership.
Persuasion (Psychology)


Electronic books.

HM1261

303.3/4