Applied marketing and social research / 
edited by Ute Bradley ; foreword by John Downham. 
 - 2nd ed. 
 - Chichester  J. Wiley,  c1987. 
 - xvii, 488 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0471914754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.<br/>Marketing research--Case studies.--Great Britain