Murphy, Dallas. <br/><br/>
The fast forward MBA in marketing / 
Dallas Murphy. 
 - New York :  John Wiley,  1997. 
 - 278 P. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471166162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.