Global and transnational business :  strategy and management / 
George Stonehouse ... [et al.]. 
 - Chichester, West Sussex, England :  John Wiley,  2000. 
 - xvi, 463 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471988197 9780471988199 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition, International.<br/>Marketing--Management.<br/>Strategic planning.<br/>International business enterprises--Management.