Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker, Michael K. Mills. 
 - 7th ed. 
 - New York :  John Wiley,  2005. 
 - xii, 356 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471484261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.