TY  - BOOK
AU  - Cloud,Barbara Lee
TI  - The business of newspapers on the Western frontier
T2  - Wilbur S. Shepperson series in history and humanities
SN  - 0874173779
AV  - Z478.3.W47 .C56 1992eb
U1  - 338.4/70718 20
PY  - 1992///
CY  - Reno
PB  - University of Nevada Press
KW  - Newspaper publishing
KW  - Economic aspects
KW  - West (U.S.)
KW  - History
KW  - 19th century
KW  - American newspapers
KW  - Frontier and pioneer life
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Service
KW  - bisacsh
KW  - fast
KW  - Economic history
KW  - Uitgeverijen
KW  - gtt
KW  - Dagbladbedrijven
KW  - Economische aspecten
KW  - Book Studies & Arts
KW  - hilcc
KW  - Education
KW  - Social Sciences
KW  - Economic conditions
KW  - West United States
KW  - Geschiedenis (vorm)
KW  - Electronic books
N1  - Includes bibliographical references (pages 229-243) and index; Pt. I. Getting Started. 1. The Newspaper Frontier. 2. Ink-Stained Entrepreneurs -- pt. II. Income. 3. Building Circulation. 4. Advertising. 5. Job Printing -- pt. III. Expenses. 6. Setting Up Shop. 7. Staffing the Newspaper. 8. News Across the Miles. 9. Supplies and Services -- pt. IV. The Balance Sheet. 10. Pressures on the Press. 11. Obliterating the Frontier. 12. Success and Failure; Electronic reproduction; [S.l.]; HathiTrust Digital Library; 2010
N2  - The thousands of newspapers that were born on the far western frontier in the nineteenth century contributed to the West's social and political development. Newspapers also played an integral role in the region's economic growth because, whatever else motivated their publishers, newspapers were businesses. The Business of Newspapers on the Western Frontier examines the components of the western newspaper business between 1846 and 1890--circulation, advertising, labor, supplies, and other essentials--to show the kinds of problems frontier publishers faced in establishing and operating newspapers in the West. Starting with market conditions and the kinds of people who met the entrepreneurial challenges those conditions presented, the book moves through sources of income and principal expenditures to present a balance sheet that discusses reasons for the many failures and occasional successes. It shows that success or failure had more to do with business ability than journalistic prowess. In many respects frontier publishers' concerns mirrored those of small-town publishers everywhere, but the great distances and rapidly changing conditions of the West compounded the problems. The Business of Newspapers on the Western Frontier provides a behind-the-scenes look at newspaper operation in these challenging circumstances. In doing so, the book shows real people dealing with real problems and dispels many of the myths that cling to the frontier press
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27948
ER  -