Boone, Louis E <br/><br/>
Contemporary marketing / 
Louis E. Boone. 
 - 6th ed. 
 -  Dryden Press,  1989. 
 - xxxix, 744 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0030283094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing