Proctor, Tony. <br/><br/>
Marketing management :  integrating theory and practice / 
Tony Proctor. 
 - London :  International Thomson Business Press,  c1996. 
 - xxvi, 528 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0412623501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.