TY  - BOOK
AU  - Rossman,Marlene L.
TI  - Multicultural marketing: selling to a diverse America 
SN  - 0585036160
AV  - HF5415.127 .R673 1994eb
U1  - 658.8/348 20
PY  - 1994///
CY  - New York
PB  - AMACOM
KW  - Market segmentation
KW  - United States
KW  - Minority consumers
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - Research
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references (pages 169-170) and index; America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3833
ER  -