Rossman, Marlene L. <br/><br/>
Multicultural marketing :  selling to a diverse America / 
Marlene L. Rossman. 
 - New York :  AMACOM,  �1994. 
 - 1 online resource (xi, 178 pages) 
<br/><br/>Includes bibliographical references (pages 169-170) and index. 
<br/><br/>America's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments. 
<br/><br/><label>ISBN: </label>0585036160 9780585036168 9780814450710 0814450717 9780814479216 0814479219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States.<br/>Minority consumers--United States.<br/>BUSINESS & ECONOMICS--Marketing--Research.<br/>Market segmentation.<br/>Minority consumers.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .R673 1994eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/348