TY  - BOOK
AU  - Vitale,Robert P.
AU  - Giglierano,Joseph J.
TI  - Business to business marketing: analysis & practice in a dynamic environment 
SN  - 0324072961
PY  - 2002///
CY  - Mason, Ohio
PB  - South-Western/Thomas Learning
KW  - Industrial marketing
N1  - Includes bibliographical references and indexes
ER  -