Southgate, Paul. <br/><br/>
Total branding by design :  how tomake your brand's packaging more effective / 
Paul Southgate. 
 - London :  Kogan Page,  1994. 
 - 172 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749408671