TY  - BOOK
AU  - Seiter,Ellen
TI  - Sold separately: children and parents in consumer culture 
T2  - Rutgers series in communications, media, and culture
SN  - 0585113858
AV  - HQ784.T68 S45 1995eb
U1  - 659.1019 
PY  - 1995///, �1993
CY  - New Brunswick, N.J.
PB  - Rutgers University Press
KW  - Television advertising and children
KW  - United States
KW  - Child consumers
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references ([235]-238) and index; Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=18329
ER  -