Seiter, Ellen,  1957- <br/><br/>
Sold separately :  children and parents in consumer culture / 
Ellen Seiter. 
 - New Brunswick, N.J. :  Rutgers University Press,  1995, �1993. 
 - 1 online resource (xii, 257 pages) :  illustrations. 
 - Rutgers series in communications, media, and culture .
 - Rutgers series in communications, media, and culture. .
<br/><br/>Includes bibliographical references ([235]-238) and index. 
<br/><br/>Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents. 
<br/><br/><label>ISBN: </label>0585113858 9780585113852 0813582911 9780813582917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising and children--United States.<br/>Child consumers--United States.<br/>BUSINESS & ECONOMICS--Advertising & Promotion.<br/>Child consumers.<br/>Television advertising and children.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HQ784.T68  / S45 1995eb 
<br/><br/><label>Dewey Class. No.: </label>659.1019