Proctor, Tony. <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - 3rd ed. 
 - Harlow :  Financial Times Prentice Hall,  c2003. 
 - 628 p. :  ill. ;  25cm. +  1 CD ROM (4 3/4 in.). 
<br/><br/> Previous ed.: Harlow: Financial Times, 2000.  Includes index. 
<br/><br/>Bibliography. 
<br/><br/><br/>System requirements for accomanying CD-ROM: IBM PC or compatible; CD-ROM drive. 
<br/><br/><label>ISBN: </label>0273674005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.