Crawford, C. Merle  1924- <br/><br/>
New products management / 
/ C. Merle Crawford. 
 - 5th ed. 
 - Chicago :  : Irwin,  , c1997. 
 - xxix, 508 p. :  : ill. ;  ; 25 cm. 
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p. 453-455) and index. 
<br/><br/><label>ISBN: </label>0256187789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.