Cravens, David W. <br/><br/>
Strategic marketing cases and applications / 
David W. Cravens, Charles W. Lamb, Jr. 
 - 2nd ed. 
 - Homewood, Ill. :  R.D. Irwin,  1986. 
 - xxi, 803 p. :  ill. ;  25 cm. 
 - Irwin series in marketing. .
<br/><br/><label>ISBN: </label>0256033714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.