Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A Kerin, Robert A. Peterson. 
 - 4th ed. 
 - Boston :  Allyn and Bacon,  1987. 
 - vii,733 p. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>020510553X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.