TY  - BOOK
AU  - Pope,Jeffrey L.
TI  - Practical marketing research
SN  - 0585098549
AV  - HF5415.2 .P63 1993eb
U1  - 658.8/3 20
PY  - 1993///
CY  - New York
PB  - AMACOM
KW  - Marketing research
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - Research
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies
UR  - https://libproxy.firstcity.edu.my:8443/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2460
ER  -