TY  - BOOK
AU  - Rickard,Levela
AU  - Jackson,Kit
TI  - The Financial Times marketing casebook
SN  - 0273638963
PY  - 2000///
CY  - Harlow, England
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Case studies
N2  - "This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more." "In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course."--BOOK JACKET
ER  -