Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  cornerstones, instruments, and applications / 
Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
 - London :  Financial Times Prentice Hall,  2001. 
 - xvi, 509 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273638718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe.<br/>Advertising.