Marketing letters [electronic resource].
- Boston, Mass. : Kluwer Academic Publishers, 1989- New York : Springer
- Four issues yearly, 1991-
- Irregular (3 issues per vol.), 1989-1990
- Vol. 1, no. 1 (Dec. 1989)-
"A journal of research in marketing." Title from cover (JSTOR, viewed Apr. 23, 2010).
License restrictions may limit access.
Mode of access: World Wide Web.
1573-059X
2004233347
1478939-5 DE-600
Marketing research--Periodicals.
Marketing--Recherche--P�eriodiques.
Marketing research.
HW_MM.
Electronic journals.
HF5415.2
658.83