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"A journal of research in marketing." Title from cover (JSTOR, viewed Apr. 23, 2010).

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Mode of access: World Wide Web.

1573-059X

2004233347

1478939-5 DE-600


Marketing research--Periodicals.
Marketing--Recherche--P�eriodiques.
Marketing research.
HW_MM.


Electronic journals.

HF5415.2

658.83