Journal of health care marketing [electronic resource].
JHCM
- Boone, N.C. : Center for Management Development, John A. Walker College of Business, �1980-�1997.
- Quarterly
- Vol. 1, no. 1 (winter 1980-81)-v. 16, no. 4 (winter 1996).
Title from cover. Imprint varies: Chicago, IL : American Marketing Association, 1986-1996.
License restrictions may limit access.
Issued by: Bureau of Economics and Business Research, John A. Walker College of Business, summer 1981-winter 1984; by: Bureau of Economic and Business Research, John A. Walker College of Business, spring 1984-1985; by: American Marketing Association, 1986-1996. Official organ of: Academy of Health Services Marketing, 1986-
= Journal of health care marketing
= J. health care mark.
83642097
9875249 DNLM J22494000 DNLM
Medical care--Marketing--Periodicals. Health services administration--Periodicals. Marketing of Health Services. Health services administration. Medical care--Marketing. Gezondheidszorg. Marketing.