Zikmund, William G. <br/><br/>
Business research methods / 
William G. Zikmund. 
 - 5th ed. 
 - Fort Worth :  Dryden,  c1997. 
 - xxi, 829 p. :  ill. ;  24 cm. 
 - The Dryden Press series in management. .
<br/><br/>Includes bibliographical references (p. 752-762) and index. 
<br/><br/><label>ISBN: </label>0030184320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research.<br/>Business--Research.