Kotler, Philip <br/><br/>
Marketing Management: Analysis,Planning,Implementation And Control 

 - 7th ed. 
 -  Prentice Hall  1991 
 - xxvi,756p.:ill.;28cm 
<br/><br/><label>ISBN: </label>0135634799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management