David, Fred R.
Strategic management /
Fred R. David.
- 6th ed.
- Upper Saddle River, N.J. : Prentice Hall, c1997.
- xxxii, 352, C-659 p. : ill. (some col.), col. maps ; 26 cm.
Includes bibliographical references and indexes.
013486011X
Strategic planning--Case studies.
Strategic planning.