Advertising and IMC :  principles & practice / 
Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. 
 - Eleventh edition. 
 - Harlow :  Pearson,  c2019. 
 - 664 pages :  color illustrations ;  28 cm. 
<br/><br/> Including index. 
<br/><br/><label>ISBN: </label>9781292262062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV