Advertising and integrated brand promotion / 
 Advertising & integrated brand promotion 
Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik . 
 - Eighth edition. 
 - xxiii, 425 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. 
<br/><br/><label>ISBN: </label>1337110213 9781337110211 
<br/><br/><label>LCCN: </label>2017952641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising media planning.<br/>Advertising.<br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.1 ADV