TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Swee,Hoon Ang
AU  - Chin,Tiong Tan
AU  - Siew,Meng Leong
TI  - Marketing management: an Asian perspective /​
SN  - 9781292089584
PY  - 2018///
CY  - Harlow
PB  - Pearson
KW  - Marketing -- Management
KW  - Marketing -- Asia -- Management
N1  - Includes bibliographical references and index
ER  -