Kotler, Philip.

Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. - 7th global edition. - 845 pages : illustrations (some colors) ; 28 cm.

Includes bibliographical references and index.

9781292089584


Marketing -- Management.
Marketing -- Asia -- Management.