Blakeman, Robyn. <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation /​ 
Robyn Blakeman, University of Tennessee, Knoxville. 
 - 3rd ed. 
 - 327 p. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781538101056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.802 BLA