TY  - BOOK
AU  - Nixon,Natalie W.
TI  - Strategic design thinking: innovation in products, services, experiences, and beyond 
SN  - 1628924705
U1  - 658.4094 23
CY  - c2016.
KW  - Creative thinking
KW  - Design
KW  - Organizational change
KW  - Creative ability in business
N1  - Includes bibliographical references and index; Part I: The Why -- Chapter 1: Theoretical context for strategic design: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design / by Joseph H. Hancock II -- Chapter 3: Manifestations of design: brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7: Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter 9: Value creation in business through design thinking / by Manoj Fenelon
N2  - "Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic de05sign, service design, and experience design"-- Provided by publisher
ER  -