TY  - BOOK
AU  - Hsia,Hower J.
TI  - Mass communications research methods: a step-by-step approach 
SN  - 9781138959521
U1  - 001.51072 HSI 2016 
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Mass media research - methodology
KW  - Communication research - methodology
KW  - Mass media - research
KW  - Communication - research
N1  - Includes bibliographical references and index; Pt. 1. Communication research and research organization  pt. 2. Survey research  pt. 3. Experimental research  pt. 4. Historical, qualitative, and secondary research  pt. 5. The taming of statistics  pt. 6. Data processing and the computer  pt. 7. Writing and disseminating
ER  -