Hsia, Hower J. <br/><br/>
Mass communications research methods :  a step-by-step approach / 
H.J. Hsia. 
 - xiii, 629 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. 1. Communication research and research organization  pt. 2. Survey research  pt. 3. Experimental research  pt. 4. Historical, qualitative, and secondary research  pt. 5. The taming of statistics  pt. 6. Data processing and the computer  pt. 7. Writing and disseminating. 
<br/><br/><label>ISBN: </label>9781138959521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media research - methodology.<br/>Communication research - methodology.<br/>Mass media - research.<br/>Communication - research.
<br/><br/><label>Dewey Class. No.: </label>001.51072 HSI 2016