TY  - BOOK
AU  - Guffey, Mary Ellen.
AU  - Loewy,Dana
TI  - Essentials of business communication
SN  - 9781285858913 (pbk.)
U1  - 658.45 23
PY  - 2016///
CY  - Boston
PB  - Cencage Learning
KW  - Business communication
KW  - Business writing
KW  - English language
KW  - Business English
N1  - Includes bibliographical references and index; UNIT 1 Business Communication in the Digital Age  1.Communicating in the Digital-Age Workplace  1-1.Mastering the Tools for Success in the Twenty-First-Century Workplace  1-2.Developing Listening Skills  1-3.Learning Nonverbal Communication Skills  1-4.Recognizing How Culture Affects Communication  1-5.Building Intercultural Workplace Skills  Summary of Learning Objectives  Chapter Review  Critical Thinking  Activities and Cases  Grammar/​Mechanics  Checkup  -1  Editing Challenge  Communication  Workshop  Endnotes  Acknowledgments  UNIT 2 The Business Writing Process in the Digital Age  2.Planning Business Messages  2-1.Understanding the Communication Process  2-2.Using the 3-x-3 Writing Process as a Guide  2-3.Analyzing and Anticipating the Audience  2-4.Using Expert Writing Techniques to Adapt to  Your Audience  2-5.Developing Additional Expert Writing Techniques  Summary of Learning Objectives  Writing Improvement Exercises  Radical Rewrites  Activities  Grammar/​Mechanics Checkup  -2  Communication Workshop  3.Organizing and Drafting Business Messages  3-1.Drafting Workplace Messages  3-2.Organizing Information to Show Relationships  3-3.Composing the First Draft With Effective Sentences  3-4.Developing Business Writing Techniques  3-5.Drafting Well-Organized, Effective Paragraphs  -3  4.Revising Business Messages  4-1.Taking Time to Revise: Applying Phase 3 of the Writing Process  4-2.Making Your Message Clear  4-3.Enhancing Readability Through Document Design  4-4.Proofreading to Catch Errors  4-5.Evaluating the Effectiveness of Your Message  -4  UNIT 3 Workplace Communication  5.Short Workplace Messages and Digital Media  5-1.Preparing Digital-Age E-Mail Messages and Memos  5-2.Workplace Messaging and Texting  5-3.Making Podcasts and Wikis Work for Business  5-4.Blogging for Business  5-5.Web 2.0: Social Networking  -5  6.Positive Messages  6-1.Routine Messages: E-Mails, Memos, and Letters  6-2.Typical Request, Response, and Instruction Messages  6-3.Direct Claims and Complaints  6-4.Adjustment Messages  6-5.Goodwill Messages  -6  7.Negative Messages  7-1.Communicating Negative News Effectively  7-2.Analyzing Negative News Strategies  7-3.Composing Effective Negative Messages  7-4.Refusing Typical Requests and Claims  7-5.Managing Bad News Within Organizations  -7  Acknowledgments  8.Persuasive Messages  8-1.Understanding Persuasion in the Digital Age  8-2.Planning and Writing Persuasive Requests  8-3.Writing Effective Persuasive Claims and Complaints  8-4.Crafting Persuasive Messages in Digital-Age Organizations  8-5.Creating Effective Sales Messages in Print and Online  -8  UNIT 4 Business Reports  9.Informal Reports  9-1.Reporting in the Digital Age  9-2.Report Formats and Heading Levels  9-3.Defining the Purpose and Gathering Data  9-4.Writing Short Informational Reports  9-5.Preparing Short Analytical Reports  Grammar/​Mechanics Checkup  -9  10.Proposals and Formal Reports  10-1.Preparing Business Proposals  10-2.Writing and Editing Formal Business Reports  10-3.Conducting Primary and Secondary Research  10-4.Documenting and Citing Sources in Business Reports  10-5.Incorporating Meaningful Visual Aids and Graphics  10-6.Understanding Report Components  -10  UNIT 5 Professionalism, Teamwork, Meetings, and Speaking Skills  11.Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings  11-1.Developing Professionalism and Business Etiquette Skills at the Office and Online  11-2.Communicating Face-to-Face on the Job  11-3.Following Professional Telephone and Voice Mail Etiquette  11-4.Adding Value to Professional Teams  11-5.Planning and Participating in Face-to-Face and Virtual Meetings  -11  12.Business Presentations  12-1.Preparing Effective Business Presentations  12-2.Organizing Content for Impact and Audience Rapport  12-3.Understanding Contemporary Visual Aids  12-4.Preparing Engaging Multimedia Presentations  12-5.Polishing Your Delivery and Following Up  -12  UNIT 6 Employment Communication  13.The Job Search and Resumes in the Digital Age  13-1.Job Searching in the Digital Age  13-2.Developing a Job-Search Strategy Focused on the Open Job Market  13-3.Pursuing the Hidden Job Market With Networking  13-4.Creating a Customized Resume  13-5.Optimizing Your Job Search With Today's Digital Tools  13-6.Creating Customized Cover Messages  -13  14.Interviewing and Following Up  14-1.Purposes and Types of Employment Interviews  14-2.Before the Interview  14-3.During the Interview  14-4.After the Interview  14-5.Preparing Additional Employment Documents  -14  Editing Challenge  Appendixes  Appendix A Correction Symbols and Proofreading Marks  Appendix B Document Format Guide  Appendix C Documentation Formats
N2  - Of Learning Objectives -- Chapter Review -- Critical Thinking -- Writing Improvement Exercises -- Radical Rewrites -- Activities -- Grammar/​Mechanics Checkup--2 -- Editing Challenge--2 -- Communication Workshop -- Endnotes -- Acknowledgments -- 3.Organizing and Drafting Business Messages -- 3-1.Drafting Workplace Messages -- 3-2.Organizing Information to Show Relationships -- 3-3.Composing the First Draft With Effective Sentences -- 3-4.Developing Business Writing Techniques -- 3-5.Drafting Well-Organized, Effective Paragraphs -- Summary of Learning Objectives -- Chapter Review -- Critical Thinking -- Writing Improvement Exercises -- Radical Rewrites -- Grammar/​Mechanics Checkup--3 -- Editing Challenge--3 -- Communication Workshop -- Endnotes -- Acknowledgments -- 4.Revising Business Messages -- 4-1.Taking Time to Revise: Applying Phase 3 of the Writing Process -- 4-2.Making Your Message Clear
ER  -