TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 9781292021676 (pbk.)
U1  - 658.8/02 23
PY  - 2014///
KW  - Marketing
KW  - Planning
KW  - Handbooks, manuals, etc
KW  - Management
N1  - Includes bibliographical references and index
ER  -