Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
​Marian Burk Wood. 
 - 5th ed., Pearson new international ed. 
 - ii, 213 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292021676 (pbk.) 1292021675 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning--Handbooks, manuals, etc.<br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8/02