Ghauri, Pervez N.,  1948- <br/><br/>
International marketing / 
Pervez N. Ghauri and Philip Cateora. 
 - 4th ed. 
 - Berkshire :  McGraw-Hill,  2014. 
 - xxvii, 635 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077148157 (pbk.) 0077148157 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Intercultural communication.<br/>International business enterprises.