Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity /​ 
Kevin Lane Keller. 
 - 4th ed., Global ed. 
 - Harlow, Essex :  Pearson,  2013. 
 - 590 p. :  col. ill. ;  28 cm. 
<br/><br/> Authorised adaptation from the United States edition, entitled Strategic brand management, 4th edition, Pearson, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273779414 (pbk.) 0273779419 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Brand name products--Management.<br/>Product management.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827