TY  - BOOK
AU  - Enis,Ben M.
AU  - Cox,Keith Kohn
TI  - Marketing classics: a selection of influential articles 
SN  - 020513808X
PY  - 1991///
CY  - Boston, Mass
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -