Enis, Ben M. <br/><br/>
Marketing classics :  a selection of influential articles / 
Ben M. Enis, Keith K. Cox. 
 - 7th ed. 
 - Boston, Mass :  Allyn and Bacon,  1991. 
 - xii, 578 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>020513808X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.