Johnson, Gerry.

Exploring strategy / Exploring strategy : text and cases Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner. - 10th ed. - Harlow, England : Pearson, 2014. - 782 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

9781292002545 (pbk.)


Business planning.
Strategic planning.

658.4012