TY  - BOOK
AU  - Kendall,Gordon T.
TI  - Fashion brand merchandising
SN  - 9781563675614 (hbk.)
U1  - 331 22
PY  - 2009///
CY  - New York
PB  - Fairchild Books
KW  - Fashion merchandising
KW  - Branding (Marketing)
KW  - Advertising
KW  - fashion
N1  - Includes bibliographical references and index
ER  -