TY  - BOOK
AU  - Moore,Gwyneth
TI  - Fashion promotion: building a brand through marketing and communication 
T2  - Basics fashion management
SN  - 9782940411870 (pbk.)
U1  - 746.92 23
PY  - 2012///
CY  - Lausanne
PB  - AVA Publishing
KW  - Clothing trade
KW  - Marketing
KW  - Public relations
KW  - Fashion merchandising
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -