Moore, Gwyneth. <br/><br/>
Fashion promotion :  building a brand through marketing and communication / 
Gwyneth Moore. 
 - Lausanne :  AVA Publishing,  2012. 
 - 176 p. :  ill. ;  23 cm. 
 - Basics fashion management ;  02 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9782940411870 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Clothing trade--Marketing.<br/>Clothing trade--Public relations.<br/>Fashion merchandising.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>746.92