Bobbitt, William R. <br/><br/>
Developing the public relations campaign :  a team-based approach / 
Randy Bobbitt, Ruth Sullivan. 
 - 2nd ed. 
 - Boston, Massaschusettes :  Pearson/Allyn and Bacon,  c2009. 
 - xvii, 270 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues. 
<br/><br/><label>ISBN: </label>9780205569908 (pbk.) 0205569900 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2